Brand kit
Logos and usage notes for partners, press and designers. For custom packages, email us.
Wordmarks
- Big Five Group™ — group brand; pillars as Big Five Foods, Big Five Waters, Big Five Learn, etc.
- Big Five Foods™ — Feed pillar; fortified foods and institutional nutrition.
- Big Five Waters™ — Feed pillar; UMTHOMBO™ 500ml sparkling and still water.
- UMTHOMBO™ — ™ word mark of Big Five Waters: the Waters range name, in colour, six flavour versions, white and black (word mark files).
- Super-Cube® — registered leadership model; always include ® on first prominent mention where practical.
- SupplierAdvisor® — Connect / commerce OS; third-party brand with permission.
Marks: ™ after Big Five Group, Big Five Foods, Big Five Waters and the UMTHOMBO™ word mark (Big Five Waters); ® after Super-Cube and SupplierAdvisor. The logo files below carry their mark in the artwork (seal ™ just outside the rim at top right; mark colour matches the logo). Set them as a small superscript on the first prominent use on a page or section, in headings and beside logo lockups, not on every mention. Leave them out of page titles, metadata, file names and URLs (UMTHOMBO™ is also written out in bottle alt text).
Do not recolour Super-Cube® cube faces arbitrarily. Do not place logos on busy photos without a clear field.
Big Five Waters™ · UMTHOMBO™
Good water for our people
UMTHOMBO™ 500ml: five sparkling flavours and Still, all vitamin- and mineral-infused. The Big Five seal reads WATERS; each flavour tints it in its own colour.
Logo rules
- The main Big Five Waters logo is the plain seal, with no bubble ring (as on the /waters hero).
- Bubble halo only on sparkling flavour designs, in that flavour's tint.
- Still uses calm wave lines under the seal, never bubbles.
- Take flavour colours from the swatches below; do not mix one flavour's tint with another's bubbles or waves.
UMTHOMBO™ word mark
The ™ word mark of Big Five Waters: the name of the Waters range (written UMTHOMBO™ in running text, in capitals in every language). Bold caps, lightly tracked, with the ™ built into the artwork right after the name, always in the word mark's own colour. Use the colour version by default, a flavour version on that flavour's packs and cards, white on dark and black on light or in print. Do not recolour, stretch or re-set it.
#0284c7 → #075985SVG: UMTHOMBO™ word mark, colourPNG: UMTHOMBO™ word mark, colour
Passion FruitSVG: UMTHOMBO™ word mark, Passion FruitPNG: UMTHOMBO™ word mark, Passion Fruit#6d28d9
Flavour marks and colours
- UMTHOMBO™ NaartjieSparkling · bubble halo
- Tint
- Tint
#ea580c - Ink
- Ink
#c2410c - Soft
- Soft
#fff4e6
- UMTHOMBO™ LitchiSparkling · bubble halo
- Tint
- Tint
#db2777 - Ink
- Ink
#9d174d - Soft
- Soft
#fdf0f5
- UMTHOMBO™ Passion FruitSparkling · bubble halo
- Tint
- Tint
#6d28d9 - Ink
- Ink
#5b21b6 - Soft
- Soft
#f6f0fd
- UMTHOMBO™ Lemon-LimeSparkling · bubble halo
- Tint
- Tint
#4d7c0f - Ink
- Ink
#3f6212 - Soft
- Soft
#f5fbe8
- UMTHOMBO™ Mixed BerrySparkling · bubble halo
- Tint
- Tint
#86124a - Ink
- Ink
#86124a - Soft
- Soft
#fbeff4
- UMTHOMBO™ StillStill · wave lines
- Tint
- Tint
#0369a1 - Waves
- Waves
#0ea5e9 - Ink
- Ink
#075985 - Soft
- Soft
#eef7fc
White mark for dark heroes and dark UI. Use as-is on dark backgrounds.
Download original: Big Five Group logo (hero / dark)
Official import (black disc, white cutouts on white field).
Download original: Big Five Group logo (original)
White mark for dark heroes and dark UI (same layout as the black Foods seal).
Download original: Big Five Foods logo (hero / dark)
Foods pillar mark — black disc with transparent cutouts (for light backgrounds or CSS invert).
Download original: Big Five Foods logo (original)
White mark for dark heroes and dark UI (same seal as Foods, with WATERS).
Download original: Big Five Waters logo (hero / dark)
Waters mark — black disc with transparent cutouts. Vector: /bigfivewaters-logo.svg.
Download original: Big Five Waters logo (original)
Plain seal as vector artwork — the main Waters logo, no bubble ring. Scales to any size.
Download original: Big Five Waters logo (vector SVG)
Same seal with a larger ™ that stays legible at 36–96px (headers, footers, small cards). White; invert for light UI.
Download original: Big Five Group logo (small sizes, white)
Foods seal with a larger ™ for small placements (36–96px). Black; invert on dark.
Download original: Big Five Foods logo (small sizes)
Waters seal with a larger ™ for small placements (36–96px). Black; invert on dark.
Download original: Big Five Waters logo (small sizes)
Preferred on dark and light backgrounds.
Download original: Super-Cube® logo (transparent)
Full-colour wordmark with cube.
Download original: Super-Cube® logo (original)
Official SA monogram from supplieradvisor.com (navy + cyan check). Use on light backgrounds. Third-party brand — use with permission; always include ® where practical.
Download original: SupplierAdvisor® logo (colour · transparent)
Light variant for dark heroes and dark UI. Same mark as supplieradvisor.com.
Download original: SupplierAdvisor® logo (white · transparent)
Same colour mark as /sa-logo.png on supplieradvisor.com.
Download original: SupplierAdvisor® logo (colour · PNG)
Square app icon from supplieradvisor.com (sa-icon-512.png).
Download original: SupplierAdvisor® app icon 512